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Why we are different

We are specialised in automotive video product shots filled with  inspiration, balance, impact. Exteriors, interiors and mechanical parts.


We deliver not just another commercial  but something that the audience will recognise as peculiar, truly creative, and, because of this, more engaging. 

We decided to make economically accessible the highest technology in Film-making  ( Robotic Motion Control ), normally very rare and very expensive, to deliver superior quality in product shots. 

We are based in Malaysia, an ideal country where to outsource video productions maintaining high standards at competitive fares.



McLaren 570s- A Midsummer Car's Dream

Volvo S60

Kawasaky ER

Backstage McLaren 570s

Mv Agusta



Tiger Beer

ERS ( E-motion Robotic System ) Demo

Movie "The Rise Of The Legend"

DIGI ( Motion Control Operator ) 

Who we are


Stefano Piciche'

Founder of the Product Shot Lab. Italian Film Director, Researcher in the Film-Making field, Lecturer or Film-making and Visual Storytelling.

Dean Ezwaran


Executive producer of the Product Shot Lab. Malaysian executive producer in the advertising and filming industry.


Stefano is an Italian Film Director and Lecturer in Filmmaking graduated from the National Cinema Academy in Bologna (Italy). He attended the experimental directing school “Ipotesi Cinema” under the tutelage of Ermanno Olmi, one of Italy's great post-war directors, Palm d’Or at Cannes Film Festival. Bachelor Degree in Laws. From 2008 to 2013 he achieved the sponsorship of Kuka Robotics Corporation, the second world leader in robotics to be the head of technological project of research: the “E-motion Project”. During five years time he modified an industrial robot creating the ERS ( E-motion Robotic System ) an innovative Motion Control to explore new creative applications between robotics and film-making. Alex Brunori ( Head of the creative agencies MENA Google ) Italo Petriccione (Director of Photography for the Oscar Winning Director Gabriele Salvatores ) and Fabio Cenchetti (Director of Photography for the Oscar Winning Director Bernardo Bertolucci) have actively supported his project.

He shot several TV Commercials between Italy and Malaysia, which the main brands are TOD’S, LUIS VITTON GROUP, KAWASAKI, VOLVO CARS. As motion control operator he shot TVC for KFC ( Kentucky Fried Chicken ) TIGER BEER and some scenes of the long length movie  “ The Rise of the Legend”. 

From 2009 to 2011 he has been lecturer of Filmmaking at the SHOOT INSTITUTE of Bologna focusing on innovating and creative teaching techniques.

From 2013 to 2015 he is based in Kuala Lumpur, Malaysia, where he is exclusive Film Director from Filmpoint Asia Sdn. Bhd. From 2015 to 2019 he is motion control operator and lecturer of the Film and TV course, Visual Storytelling and Directing Workshop at the media institute POINT COLLEGE in Kuala Lumpur. In 2020 he founded the production company Product Shot Lab.

Let's Talk

Kuala Lumpur Branch

Stefano +601128114168 //  Dean +60182911008

Jakarta Branch 

Berry +6289666688089